Job Description
Our client, a well-known lifestyle company, is looking to reenergize and reinvigorate a well-known brand within their portfolio. They are looking for a marketing professional who has a deep understanding of current trends in the sneakerhead, streetwear, and music markets. The ideal candidate has a distinct level of authenticity and experience within these markets and speaks the language of the brands consumer with a full understanding of current marketing and engagement opportunities including influencers, TikTok, Instagram, Meta, Reddit, and all contemporary social media. This role is for an established brand marketing professional who lives in the convergence of fashion, streetwear, sneakers, and music. Its a unique opportunity to rebrand a known label.
The Director of Marketing will lead the brand, communication, and merchandising initiatives. This position will execute a marketing strategy that enhances the brand presence, drive consumer engagement, and accelerate growth in the US market. This role is hybrid and requires a minimum of 3 days on-site in the Jersey City, NJ office. This position reports to the VP. The salary range is $175-185,000 plus bonus.
Responsibilities:Brand Leadership & Strategy- Develop and articulate a clear brand vision, ensuring consistency across all channels and consumer touchpoints.
Communications & Storytelling- Drive integrated communication strategies, including PR, digital, social, events, sponsorships, and partnerships.
- Serve as brand spokesperson and ambassador, cultivating strong direct relationships with media, influencers, and industry partners.
Merchandising & Consumer Experience- Partner with product development, retail, and direct-to-consumer (D2C) channels to shape a cohesive merchandising strategy that reflects consumer insights and market opportunities.
- Translate product stories into compelling in-store, digital, and omnichannel experiences that strengthen the customer journey.
Digital, Social & D2C Focus- Oversee the development and execution of innovative digital and social media strategies that build brand desirability and consumer engagement.
- Build a brand that is seen as a standalone in positioning with no competition based on product pricing and distribution.
- Maintain buzzworthy PR exposure, create trends that inspire are adopted and followed by customers
Leadership & Collaboration- Lead and inspire a high-performing marketing team, fostering creativity, accountability, and cross-functional collaboration.
- Collaborate with sales, retail, e-commerce, and product teams.
- Manage marketing budgets with an emphasis on ROI and long-term brand building.
- Thrive in a multicultural dynamic work environment and easily adapt and execute directives provided by HQ.
Qualifications:- 15+ years of progressive marketing experience with proven leadership at the executive level.
- Deep knowledge and expertise in consumer behavior, cultural trends, and market dynamics.
- Strong expertise in brand building, global communications, digital marketing, and social media strategy.
- Exceptional leadership, communication, and relationship-building skills.
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Job Tags
Permanent employment, Work at office,